Selling your property is a major financial decision, and the agent you choose can make a significant difference in your outcome. With so many options, it’s tempting to go with the one offering the lowest fee or the cheapest marketing package—but in real estate, as in life, you get what you pay for. Here’s what really matters when selecting an agent and why Fisher’s principles set us apart.
More Than Just a Signboard and a Fee
A cut-price agent might seem appealing, but consider this: if an agent discounts their own value to win your business, how strong will they be when negotiating your property’s sale? The right agent isn’t just there to list your home—they’re there to maximise your result.
At Fisher Estate Agents, we operate on five core principles:
Radical Transparency & Radical Honesty
We tell you the truth, not just what you want to hear. From pricing to buyer feedback, we provide straight facts, ensuring you make informed decisions. Some agents overpromise to win your listing—only for you to face price reductions later. We don’t play that game.
Evidence-Based Strategies
Every decision we make—from pricing to marketing—is backed by data. We analyse local sales, buyer demand, and market trends to craft a strategy that attracts the right buyers and drives competition. Guesswork doesn’t cut it when selling one of your biggest assets.
Sharp Branding
Presentation matters. A cheap, one-size-fits-all marketing approach can cost you serious money in missed opportunities. We invest in high-quality marketing that positions your property to stand out—professional photography, compelling copy, targeted digital campaigns, and a strategy designed to create urgency.
Methodical Negotiation
An agent’s ability to negotiate can add (or cost) tens of thousands of dollars. We take a structured, strategic approach to buyer negotiations, ensuring no dollar is left on the table. An agent focused on “quick and easy” sales will not fight for your best price.
Moving You Forward
Selling isn’t just about transactions—it’s about progress. Whether you’re upsizing, downsizing, or investing, we focus on getting you the best result to set up your next move.
The Right Agent = The Right Outcome
Choosing an agent should be about expertise, not just cost. A cheaper fee means nothing if you sell for $50,000 less than you could have with a skilled, strategic agent. When it comes to selling your property, the right decision isn’t about who charges the least—it’s about who delivers the most.
If you’re serious about achieving the best result, Fisher Estate Agents is ready to move you forward.
