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Selling a property is one of the most significant financial transactions you’ll ever undertake. Yet, time and time again, sellers sabotage their own success by making three fatal mistakes: low-balling the marketing investment, being cheap with the agent’s professional fee, and over-reaching on price.
These mistakes don’t just lead to a frustrating selling experience - they all but guarantee you’ll end up with regret, resentment, or both.
The High Cost of Cutting Corners
Many sellers fall into the trap of thinking that saving money on marketing and agent fees will put more in their pocket. It’s an easy mistake to make when so many agents are happy to slash their fees at the first sign of pressure and agree to cheap, ineffective marketing just to win the listing.
But what happens when the campaign flops?
❌ Buyers don’t show up because they never saw the property.
❌ The listing lingers, becoming stale and unattractive.
❌ You’re forced to slash your price just to get an offer.
By the time reality sets in, it’s too late. You’ve wasted weeks - if not months - on a campaign that was doomed from the start, all because your agent wasn’t strong enough to push back on poor decisions.
A ‘Yes-Man’ Agent Will Cost You More in the Long Run
Here’s the brutal truth: an agent who caves on their own fee is not going to be a strong negotiator when it matters most - during the sale of your property.
If they can’t defend their own worth, what makes you think they’ll fight for yours?
The Fisher Estate Agents model is built on radical transparency, evidence-based strategies, and methodical negotiation. We don’t cut our professional fee because we know that the best agents - the ones who deliver superior results - are worth their weight in gold.
We also know that poor marketing is the fastest way to burn value. That’s why we invest in a multimedia campaign that attracts premium buyers, rather than hoping for a miracle with a cheap, tick-the-box approach.
Overpricing: The Silent Killer of Property Sales
The third and final mistake sellers make? Over-reaching on price.
It’s understandable - everyone wants to achieve the best possible result. But pricing a property too high doesn’t lead to a higher sale price; it leads to no sale at all.
What happens when a property is overpriced?
Serious buyers ignore it, waiting for the inevitable price drop.
It sits on the market too long, turning from a ‘property for sale’ into a ‘property on display’.
You lose leverage, and when offers do come in, they’re lower than they should be.
By the time reality sinks in, the property has lost its shine, and you’re forced to chase the market down.
Price your property to sell - not to sit. Analyse market data, buyer demand, and competitive listings to ensure you hit the market with precision and power.
Regret is Avoidable - But Only If You Make the Right Choices
If you want a top-dollar sale, you need to do three things:
✅ Invest in marketing that reaches the right buyers.
✅ Hire an agent with the skill and confidence to negotiate properly.
✅ Price strategically to create competition, not resistance.
Anything less, and you’re setting yourself up for disappointment.
So, ask yourself: do you want a successful sale - or a regret-filled experience?
To move forward – you need the right strategy, the right marketing, and the right negotiation. No shortcuts. No compromises. Just results.
