When selling your property, the right marketing strategy is the difference between attracting serious buyers at premium prices and watching your home sit stale on the market, losing value by the day. Yet, some agents push discount marketing - offering cheap fees and low-cost advertising - not because it benefits you, but because it benefits them.
These agents aren’t focused on getting you the best price. They’re focused on racking up listings - more signs in yards, more online exposure for themselves, more volume moving through their books. Whether your home sells for its full potential or gets slashed in price to force a deal? That’s not their concern.
The Power of Multimedia Marketing vs. Discount Campaigns
A strong multimedia marketing campaign ensures your property is:
✅ Seen by the right buyers across multiple platforms (social media, real estate portals, premium print, video, and direct outreach).
✅ Positioned as a premium home, commanding attention and urgency.
✅ Marketed with quality visuals, engaging descriptions, and a clear call to action - ensuring serious buyers take action.
A discount campaign, on the other hand, is a death sentence for your sale:
❌ Limited reach - your home gets lost in a sea of listings.
❌ Low-quality presentation - cheap photos, rushed copy, and uninspiring promotion.
❌ Little to no strategy - just a ‘set and forget’ approach.
The result? Your property is not truly for sale. It’s just on display.
The First 30 Days: A Property for Sale
The first 30 days are everything. This is when your home is fresh, buyers are most engaged, and competition drives premium prices.
A property for sale is one that is:
✔ Priced in line with buyer expectations and market conditions.
✔ Marketed aggressively to create urgency and demand.
✔ Positioned as an opportunity buyers must act on immediately.
A well-executed campaign means offers flow in quickly, buyers fear missing out, and your price is protected.
Day 30+: A Property on Display = Failure
Once a property lingers on the market, it stops being ‘for sale’ and becomes a home on display. Buyers assume:
❌ "Something must be wrong with it."
❌ "The seller is getting desperate."
❌ "Let’s wait it out for a price drop."
A property on display is a clear sign of failure:
🚩 Failure of the agent – They either mispriced it, failed to market it properly, or lacked the negotiation skills to get it sold in the prime window.
🚩 Failure of the seller to accept market reality – Overpricing or choosing the wrong agent leads to stagnation, forcing painful price reductions later.
🚩 Failure of the process – A property should be priced and marketed to sell in 30 days. If it’s still sitting, something has gone terribly wrong.
A Listing is ONLY a Property That is Saleable Today
Let’s be clear: a listing is not just a home with a sign out front or a portal ad online.
A real listing is:
🔹 A property priced correctly for today’s market.
🔹 A property actively being marketed to real buyers.
🔹 A property that can and will sell now if the right offer comes in.
If your home is overpriced, under-marketed, or mismanaged, it’s not a listing - it’s just sitting there, collecting dust.
The Choice is Clear
You can choose an agent who sells you on a cheap fee and an ineffective marketing plan - only to watch your property become a stale, overpriced display piece.
Or you can choose an agent who markets aggressively, negotiates strategically, and gets your home sold at full value.
As a seller, you shouldn’t just ‘list’ your home – you should sell it. Apply a multimedia strategy, evidence-based pricing, and methodical negotiation to deliver results that the competition simply can’t.
If your goal is to sell at the highest possible price, in the shortest possible time, do it the right way - before your home becomes just another display.
Ready to get sold, not stuck? Talk to us today.
